This is one of the coolest Google Search updates if you create content.
Until now, if you publish on social or video, you’ve had no real way to see how much of your audience finds you through Google Search. Well, they just fixed that!
It’s called platform properties, and it lives inside Search Console.
You connect your Instagram, TikTok, X, or YouTube account and get the same search data you’d get for a website: the queries people used to find you, the clicks and impressions each post earned, and which posts performed best over the last 28 days.
Once connected, you get three reports:
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Performance (clicks, impressions, and queries, filterable and exportable)
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Insights (trends, top posts, and how people discover you)
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Achievements (growth milestones)
Setup takes a couple of minutes.
Open Search Console, choose Add property, pick your platform, and authorize. Google has been rolling these out gradually, so if your platform isn’t there yet, check back soon.
The queries are what I love the most.
Likes and comments just show you people who already follow you. What I actually want to know is what someone typed into Google right before they landed on my stuff.
Say I’ve got a two-year-old video that people keep finding by searching “how to price a web design project.” That’s a green light to make more content on pricing.
