I grew Atarim’s following 91% in a market drowning in AI noise.
It’s not 2022 anymore, and calling something “AI-powered” isn’t the compliment it used to be. Here’s how I grew Atarim’s following by 91% in a market where AI has become noise, and how I can do the same for you.
The results, one year in
2024 vs. 2025, all channelsAI fatigue was everywhere.
2025 was a defining year for Atarim. It pivoted from a client feedback tool into an agency: six AI specialists that design, write, fix and ship real client work under the agency’s own brand.
But calling something “AI” didn’t hit the same way it did in 2022, and leading with it would have made Atarim blend in. Customers didn’t want more AI. They wanted their problems solved.
We also needed to show an audience that still knew us as the feedback tool how completely the product had changed.
If you can vibe code a website, you can vibe QA it too.
The rise of vibe-coded, messy websites meant a massive demand for QA, so I built the whole strategy around that idea.
I made POV-style content, ran website teardowns (I even let community members submit their own sites), put together before/after content showing the fix in action, and ran “spot the bug” challenges that got people guessing before the reveal.
I wanted Atarim to feel like the missing step in your workflow.
Here’s how I turned that strategy into content that performed
Replaced Feature Posts With Workflow Content
Instead of “here’s what Atarim can do,” I showed the outcome in ways that were actually fun to watch. POV content, quick demos, and real scenarios replaced boring feature highlights. People recognized their own workday in it, and that’s what made it stick.
Used Personal Accounts as a Force Multiplier
I leaned into personal accounts alongside the brand, turning leadership and team voices into distribution channels. This expanded reach way beyond the company page and made the content feel more human, trustworthy, and fun!
Created Interactive Experiences That People Wanted to Share
I built interactive content that tapped into agency pain points. These were built to be sent to a coworker, not just watched. By turning real frustrations into something fun to play with, I created a loop that pulled people into the brand and made the community part of the content.
Bonus: the Wapuu I designed for Atarim’s WCEU 2025 Booth